JONY IVE LEAVES APPLE

Jony Ive

After nearly two decades as Apple’s Chief Design Officer, Jony Ive has decided to part ways with the mega brand. Under Ive’s guidance, Apple brought us several iterations of the iMac, iPad, iPhone and Macbook Pro. It is/was his design sense that created products million’s of people cannot put down, even if other brands present more functional options. Ive understands the relationship between beauty and consumerism, which he implemented every day at Apple.

Although leaving the company, Jony will still work closely with Tim Cook under his own design imprint, LoveFrom. The company will focus on health and wellness related product design, while continuing to work with Apple.

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